5 Marketing Strategies To Promote Your Construction Business

Posted on
February 21, 2022

The construction industry needs marketing strategies to promote their business to overcome market competition. There are a wide number of options available to establish their business online and increase their reach to more clients. It is one of the best ways in recent times in which construction companies can extend their business boundaries. 

The onset of smartphones and IoTs have pushed construction industries to make their presence felt in the online space to increase their reach to more consumers. Smart players have adopted and improved this changing trend driven by marketing techniques to showcase their expertise and grow their business. 

Not only online but offline marketing is also leading the way and is certainly impacting business growth. Both offline and online marketing strategies can boost sales and growth of construction companies if done smartly using quirky content. 

Here are 5 marketing strategies to promote your construction business:

01 - Develop a complete and mobile-friendly website

02 - Create Informative Blog Content

03 - Create Social Media Handles

04 - Create Useful Video Content

05 - Create an Email Newsletter

01 - Develop a complete and mobile-friendly website

In present times, not only construction but every business must have a website that is also smoothly compatible with mobile devices. This is because more than 50% of traffic comes from mobile devices. People get the first info about businesses from web searchers who are looking for specific services or products and if the website is available, they can directly know about the business brand. 

Having a website for your business is not sufficient because you need to keep the data on the website updated, improve navigation regularly and upload data as per the potential users. The website should use a highly responsive design to adapt as per the users. The website should display certain information related to the company and the services or products they are offering. 

The website should have information about your company such as information about your company’s history, values, unique selling points(USPs), mission, vision, sales, etc. You need to display information about your business areas, expertise, variety of products, and whether you are a general or specialty contractor. 

Also, do not forget to include client feedback and testimonials, the location of your head office, and how people can contact your business for projects, information, or careers.

02 - Create Informative Blog Content

Having a website does not simply increase the reach of your business if you do not make it interactive through informative content such as blogs. Blogging has become an important part of marketing a construction business online and can prove to be beneficial not only for clients reading the blogs but also for your company by generating leads through these blogs. 

The blogs can cover subjects relating to the construction industry as well as explain the project processes the company is working on. These blogs can reflect the service area to which your business caters, provide insights on market trends and communicate how your business operates. 

The blogs can feature not only market trending topics but also educational information that can be quite helpful for beginners in the industry. Your website can act as a business profile that highlights the work processes as well as act as an information source to educate the masses. 

The blogs should focus more on areas that top the search queries of your potential customers. Always try to keep the areas and subjects updated through the blogs to maintain the freshness of your content.

03 - Create Social Media Handles

Most smartphones user are there on social media sites which makes these platforms a very good place to promote your business. Regular interactive posts on these social media sites from the company’s handles allow you to gain recognition from the masses. The posts should be created in such a way that it connects to the potential users and unconsciously gets fixed at the back of their minds. 

Social media platforms like Linkedin, Facebook, Twitter, Quora, etc are quite beneficial for construction firms who want to advertise their brand. The major focus should be laid on posting social updates only through one or two of these handles, whichever can help you connect to a greater number of people. 

The social media updates should comprise blog posts, Twitter updates, news on recent trends and construction projects, the latest pictures, etc. 

04 - Create Useful Video Content

Responsive videos can also be posted on social media handles or youtube handles to cater to a greater audience. Videos can be considered to be upgraded social media tools that deliver the intended messages more quickly. The links can also be shared on different platforms and newsletters which improves the social connection with users.

More than 50% of social media users prefer videos to understand concepts and learn about technologies. The videos can also convince viewers to join your construction business and also proves to be better at engaging them for a longer period. This increases your site’s chances of ranking on the 1st page in search results. 

Nowadays, apart from videos, reels have also started to engage a huge number of viewers due to their short time limit. Reels can be treated as one of the best forms of marketing tools in the current industry due to their massive reach. Small concepts or short news can easily be conveyed through these reels than videos.

The videos and reels can include information related to construction planning, business news, company history, and the latest news and trends.

05 - Create an Email Newsletter

Marketing through emails has existed in the industry for a long time now and still for construction industries for marketing and sales. Moreover, the profits from email marketing are more than 40 times the investment. Users subscribe to newsletters to get the latest news and business-specific information and also qualify as potential leads for business growth and feedback. 

These newsletters usually comprise blog links, news updates, video links, etc. Based on the location of the users, the marketing teams can send area-specific information and news to bring them onboard to their websites.

Devendra Kumar
Head of Content Marketing